AMBER OPINIONS
>> The Agency Edge: The Human Advantage
Emotional Intelligence: the Agency advantage AI can’t copy “The ability to deal with people is as purchasable a commodity as sugar or coffee and I will pay more for that ability than for any other under the sun.” (John D Rockefeller) An historic quote but we’d argue it’s more relevant than ever in agency life […]
>> The Agency Edge: You’re the Boss
Is there a commercial blind spot in your agency? “PR people aren’t great with numbers,” is a comment we hear a lot when working with agencies but it’s one that always mystifies us. Surely a PR consultant that is commercially aware, from account executive upwards, is a better consultant? It’s about commercial consequences With agency […]
>> The Agency Edge: GEO is the new SEO
GEO is the land-grab of 2026. PR should lead it. The talk of the PR agency world is that people are quietly switching behaviours and it’s a huge opportunity for the industry to take responsibility for GenAI Engine Optimisation (GEO) for their clients. Instead of typing a query into Google, scanning results, clicking a few […]
>> The Agency Edge: CREATING A GROWTH MINDSET
Don’t sell me something, solve me something! Selling – It’s the thing most people didn’t join the creative industry to do. Yet it’s now one of the most important capabilities an agency can build. But here’s the twist: the agencies that are growing fastest aren’t “selling” in the old-school sense. They’re ‘solving’. They’re spotting opportunities […]
>> The Agency Edge: YOUR AI CHALLENGE
Fast but flat: Is your agency team becoming over reliant on AI? “The team’s using AI for everything… but I can’t always see where the thinking is.” That’s the tension we’re hearing from a lot of agency leaders right now. Six months ago, the question was, “Should we tell clients we’re using AI?” Now, everyone’s using it. It’s in brainstorms. It’s […]
>> Episode Eight: Calling all leaders – if you were a superhero, which one would you be and why?
Part four in our Insights Discovery series where we look at how to use Discovery to build self-awareness; increase our understanding of others and develop the skills to adapt our interactions for greater success. We are looking at working with our opposite type; why it can be both challenging and rewarding and how it can unlock a range of benefits you might not have considered!
>> Episode Seven: How to Manage Up with Colour
Part four in our Insights Discovery series where we look at how to use Discovery to build self-awareness; increase our understanding of others and develop the skills to adapt our interactions for greater success. We are looking at working with our opposite type; why it can be both challenging and rewarding and how it can unlock a range of benefits you might not have considered!
>> Episode Six: From Locker Room to Boardroom – Using Insights Discovery to Build Winning Teams
Part four in our Insights Discovery series where we look at how to use Discovery to build self-awareness; increase our understanding of others and develop the skills to adapt our interactions for greater success. We are looking at working with our opposite type; why it can be both challenging and rewarding and how it can unlock a range of benefits you might not have considered!
>> Episode Five: Colour Coding Change
Part four in our Insights Discovery series where we look at how to use Discovery to build self-awareness; increase our understanding of others and develop the skills to adapt our interactions for greater success. We are looking at working with our opposite type; why it can be both challenging and rewarding and how it can unlock a range of benefits you might not have considered!
>> AmberGo launches ‘Presenting with Impact’
A new elearning module to transform people’s confidence when presenting in business AmberGo, the specialist provider of business communication training, has launched “Presenting with Impact”, a new e-learning module designed to help business professionals elevate their presentation skills….and for those wanting to assess their presentation skills there is a Presentation Scorecard assessment here. Public speaking […]
