We help people develop the skills to achieve great results and business success.
Our PR and communication specialists grew-up in the industry. Their experience of leading and working in creative agencies enables them to address the people and commercial challenges creative businesses face today.
We are communications and people development specialists offering personalised advice to help your people be confident communicators, great managers and successful client handlers.
AMBER GROUP TRAINING COURSES
Find out more about AmberGo’s first digital training module: Communicating for Business Impact?
TRAINING
No two business are the same, so we offer a range of training formats to suit development needs, group size and team availability, delivered in person or online.
COACHING
Goal-based development to help individuals achieve high performance and build important skills and attributes for their professional development.
HR SUPPORT
Strategic and practical HR advice to help you attract, develop and retain the best talent, from CIPD-qualified consultants who were formerly HR Directors and PR consultants.
INSIGHTS DISCOVERY®
A powerful tool for developing effectiveness, using the language of colour to increase self-awareness, build understanding of others and adapt interactions for maximum success.
Our corporate and creative agency training courses and coaching programmes are tailored to YOUR needs.
Each training session is collaborative and based on real-life scenarios giving employees the skills and confidence to immediately apply their learning in the workplace.
Based on years of experience working in corporate and agency environments, our specialist communication and PR trainers provide practical guidance that is designed to deliver better results from day one.
“Ken and the Amber Group team have worked with Accenture for many years and have shown their value time and again putting our executives through their paces. From media training to presentation and bid coaching, storytelling sessions to team personality profiling – each session is delivered in a professional and personal manner. I’ve lost count of the number of time I have received positive internal feedback about Ken and his team, they are superstars.”
Andy Rowlands, Corporate Comms Director – Europe. Accenture.
“The Amber Group have been a pleasure to work with, professional, efficient, and knowledgeable. Richard Baines delivered Line Management training across our team, which was very well received, and has made a noticeable difference. He was engaging and able to adapt to what the individuals needed. Great consultation with us to prior to create a bespoke set of training that meets the needs of our team and business! We look forward to working with the Amber Group in the future.”
Madano
“We have worked with Richard and Liz at the Amber group for over 8 years now. They have advised on and delivered in-depth training sessions tailored to our exact needs, which have been of great value to the team and agency. They have provided one-on-one coaching for individuals, tackling common issues around leadership mindset, improving confidence, imposter syndrome, presentation coaching and more, helping the team to succeed and excel in their roles. In addition we have worked with Liz on a HR consultation basis. She has provided invaluable support and advice on our processes and policies, helping to shape our HR function and launch internal HR at Alfred successfully. The Amber Group are real experts in their fields and a joy to work with, we would highly recommend their services.”
Alfred London
“It’s been great to work with The Amber Group to really understand our needs and design an interactive workshop to help develop the skills of our marketers. Paul delivered fantastic sessions that not only taught the participants a host of new skills but gave them the confidence to make the necessary changes to their current practices. Even the most sceptical of attendees said how valuable they found it and were really glad they made the time to take part.”
EMAP
“Richard Baines has worked with the Group for many years from hosting external workshops to one-to-one executive business coaching sessions and programmes for staff. Richard’s understanding of the PR landscape as well as his in-depth understanding of our business ensures his training, guidance and advice is tailored and bespoke to our needs, supporting individual and business success.”
Freud Communications
“We have worked with The Amber Group for a number of years and they have always excelled. Their main team of Ken, Paul, Liz and Richard have delivered a range of training courses and coaching programmes and the consistency of quality has been quite outstanding. What I really love about them is that they work so hard to understand us as a business, and then adapt their training and coaching content accordingly. I therefore feel I am getting content that is specific for our needs rather than something lifted off the shelf. They are just great!”
MikeWorldWide
“The Insights Discovery workshop was the perfect way to help us enhance the way we work as individuals, as a team and with our wider stakeholders. The content is impactful, immediately applicable and delivers lasting value, while the format is practical, engaging and fun!”
Channel 5
“Amber Group has been supporting us on delivering presentation training to all our employees across all levels and grades. Our employees cannot praise this training enough! They have all gained valuable tips, knowledge, and confidence. These sessions are longer in nature to get the most out of it so having a host like Paul makes it go by so quick as he is engaging, friendly and supportive. Would highly recommend Amber Group to any organisation looking to upskill their employees on presentation skills.”
Portland
“Ken and his team at The Amber Group are some of the most engaging and popular trainers we work with. They are particularly great at putting attendees at ease, and appearing to genuinely understand the roles and challenges that sit within the PR industry. Everyone always comes away from their sessions feeling really galvanized and enthusiastic about what they’ll be able to achieve next.”
WE Communications
“As our HR partner, The Amber Group provides Aequitas with a unique blend of industry insight, HR expertise and business smarts that truly support the growth and development of our agency. From strategic advice to hands-on implementation, Amber provides a tailored solution that flexes to suit our needs making them an invaluable part of our team.”
Dorothea Hodge, MD, Aequitas.
“Our PR agency introduced me to The Amber Group, as we were looking to media train our MD. We spent half a day with Ken and the results were fantastic. He really put our MD at ease straight away and helped him work through a number of exercises. His media training techniques were superb and I would highly recommend.”
PageGroup
“We have worked with the Amber Group for several years and remain impressed by the coaching given and the tangible difference we see in members of the team following these sessions. From Insights training, to leadership coaching, group workshops on account management, and presence and presentation for our junior staff, the Amber Group always ensures it understands the needs of the agency and the outcomes we are trying to achieve. All training is thoughtfully put together; designed and adapted for the individuals taking part. The positive feedback and requests for further coaching are testament to the impact the Amber Group makes.”
The PR Office
“We have worked with Amber for 15 years. That is confirmation of what a successful partnership we have. The detail behind that success is Amber’s commitment to creating programmes that are tailored to our business and the ongoing changes in how teams, and clients, operate in the PR agency world. We meet annually to discuss our goals for the next 12 months and Amber’s understanding of our needs how they reflect it in the sessions they develop for us. They are a joy to work with. Always.”
Wild Card
“AD has worked in partnership with The Amber Group for over a decade. What a team! From the outset, we liked them, they liked us. Aside from them having a great sense of humour, they are a group of highly professional individuals offering a superb set of skills and expertise. We’ve always been impressed with the high quality of training because simply put, it’s designed around our specific needs and is delivered in the format that best suits our team. Offering individual coaching programmes, to scenario-based training and team workshops – writing skills, HR modules, to effective leadership – the annual training programme delivers practical and interactive training to our team, giving them the confidence to apply their learning back into the workplace.”
AD Communications
“I’ve worked with The Amber Group for over five years. Ken’s amazing at what he does. He’s prepped many of our spokespeople for media engagements, so they’re comfortable, confident and well-versed when speaking to the press. Delivering his sessions in a friendly, personable style so attendees are put at ease and understand how they can harness their strengths when telling their story to key audiences. They’re great sessions and I learn something new every time.”
Xerox
MEET THE TRAINERS