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AI PROMPTING FOR AGENCIES

Paul Smith

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Paul Smith

AI prompting workshop

AI prompting workshop

A practical skills workshop designed and delivered by people who’ve run and worked inside agencies. Your team will learn a simple, reusable way to brief AI that keeps the human judgement front and centre – so outputs are clearer, faster and more reliable.

What you’ll learn:

• Better quality, faster: reduce trial-and-error and achieve stronger first drafts.

• Consistent practice: a shared framework your whole team can use.

• Sharper judgement: when to trust, when to question and how to tighten AI outputs.

• Reusable assets: prompts, templates and checklists your team can deploy straight away.

WORKSHOP INCLUDES:

• COCO (Character, Objective, Context, Output) – a simple structure to turn messy prompts into clear, reliable briefs for AI.

• Stack Prompting – how to break complex agency tasks into clear, staged steps to improve control and quality.

• Human Check Layer – a critical- thinking checklist to keep outputs on-brand, logical, evidenced and practically useful.