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Designed for Senior Account Managers about to become Account Directors and for AD’s new to the role, this workshop offers a valuable insight into what makes a great AD. We look at the expectations of the role through the eyes of its two key stakeholders: the Client and the Agency. We then identify the behaviours required to deliver for each stakeholder and to become a genuine trusted advisor at the senior level.
• Why a mindset shift is important?
• The difference between manager and leader.
• Understanding client expectations.
• Knowledge & insight; strategic direction; outcomes v outputs and value delivery.
• Understanding agency expectations.
• Commercial ownership; client retention; team leadership and agency ambassador.
• They key components of a trusted advisor.
• Measuring your current performance.
• Your personal AD development plan.
This workshop is very practical in nature and allows participants to apply the content directly to their portfolio ready for immediate application back in the workplace.
