For more information please contact:
This practical workshop is for aspiring leaders and those who sit on operational management teams within agencies. These teams and individuals play a crucial role in the day-to-day decision making that significantly impacts agency performance. However, this can be a challenge if those involved don’t have a full understanding of how agencies make money and the fundamental levers that impact performance.
This workshop serves to fill these knowledge gaps and provide the skills and confidence to make informed operational decisions. Attendees also get the chance to run their own ‘virtual agency’ during the session, where they will face a range of typical opportunities and threats, their responses to which, will determine the success of their business!
• How agencies make money.
• Why profit is king.
• Key agency ratios and why they are important.
• Focusing on value vs time.
• Building client advocacy – the engine for retention and growth.
• Organic vs transitional growth – which is best and why?
• Team resource – managing your greatest asset (and cost!).
• The virtual agency game – putting learnings into practise.
This practical workshop enables participants to apply the content directly to their role for immediate application back in the workplace.
