THE AMBER TEAM

ROLE:

Digital PR, SEO and analytics consultant, trainer.

Career history:

Journalist, PR consultant.

Value:

Helps organisations get a greater return from their social media, analytics and SEO investments.

Specialist Areas:

PR, digital marketing, social media, SEO and analytics.

clients include:

Department of Environment (DEFRA), Jaguar Land Rover, NHS, Specsavers, Sky, Virgin Trains, Wellcome Trust

Accomplishments:

Providing consultancy and training on digital marketing, SEO and analytics to over 600 organisations.

Co-author of ‘Share This’ and ‘Share This Too’, practical handbooks to the biggest changes taking place in the media and its professions.

A regular speaker and media commentator on the integration of PR with social media, search optimisation and analytics, described as the “de facto godfather of PR blogging.”

Distinguishing Marks:

Member of the CIPR’s Foresight panel, Google Partner (with search specialisation), holds the Google Analytics Individual Qualification.