Persuasive Writing & Copywriting Skills

PERSUADING READERS TO ACTION

Whether it’s for media, marketing materials or sales bids, every piece of content a business produces requires persuasive writing techniques.

Using practical exercises and some of the most effective PR and Advertising principles, this workshop teaches how to use professional copywriting techniques to make your words more compelling.

Attendees will learn how to create content that changes the way your reader thinks about a particular subject and then acts.

WORKSHOP INCLUDES:

• What is Persuasive Writing and how does it work?

• A three-step thought process to successful Persuasive Writing.

• Persuasive Writing techniques.
The writing techniques adopted by professional copywriters explained.

• The 5 Ws of effective communication.

• 10 behaviours for fast, effective copywriting.

• Persuasive Writing coaching to help to embed the learning.

A three-step thought process to successful Persuasive Writing.

• Persuasive Writing techniques.
The writing techniques adopted by professional copywriters explained.

• The 5 Ws of effective communication.

• 10 behaviours for fast, effective copywriting.

• Persuasive Writing coaching to help to embed the learning.