AMBER OPINIONS
>> The Amber Group Launches AmberGo: A New Digital Communications Training Platform
First Module, Communicating for Business Impact, Now Available The Amber Group today introduced AmberGo, a cutting-edge digital communications training platform designed to equip professionals with essential communication skills to drive business success. The first training module, Communicating for Business Impact, is now available, setting the stage for a comprehensive suite of courses that will revolutionise how businesses approach […]
>> Part Four: Embracing the Clash! The Benefits of Working with Your Opposite Discovery Type and How to Do It
Part four in our Insights Discovery series where we look at how to use Discovery to build self-awareness; increase our understanding of others and develop the skills to adapt our interactions for greater success. We are looking at working with our opposite type; why it can be both challenging and rewarding and how it can unlock a range of benefits you might not have considered!
>> Part Three: Sell Differently to Sell More…
Part three in our Insights Discovery series where we look at how to use the Insights Discovery methodology to achieve success in the workplace. This week, we focus on selling and how adjusting our approach to meet buyer preferences can significantly increase our chances of winning business.
>> Part Two: Weakness Can Be Our Strength Overplayed
Part two in our Insights Discovery Series where we look at how to use Insights Discovery to build self-awareness; increase our understanding of others and develop the skills to adapt our interactions for greater success. This week we are looking at the vital link between our strengths and weaknesses and how to avoid one becoming the other!
>> Introducing our new Insights Discovery series
Join us for our new Insights Discovery Series. A bi-weekly series of five-minute reads using the Insights Discovery four-colour model to help you increase self-awareness; deepen your understanding of others and learn how to adapt your interactions to get the results you’re after.
>> Are these Agency Anchors Dragging Down Your Business?
By Paul Smith Calling all Agency Leaders! With thoughts returning to work after the festive break, it’s a great time to highlight the top 5 agency anchors we see dragging down businesses year after year. Here are our anchors to address for a successful 2024. Sales is a dirty word. We’re consultants, we don’t sell! […]
>> DELIVERING FEEDBACK: How to Structure Your Conversation
By Liz Baines People often tell me they find giving feedback to others difficult, no matter how well-intentioned it is. So here are some tips to help you prepare for and structure a feedback conversation:
>> TIME MANAGEMENT: Three Tips for Improving Your Effectiveness
By Liz Baines Time is scarce. There’s never enough of it to do everything we need or want to do, so it’s important to make the most of the time we do have if we are to fulfil our commitments and achieve our goals. Here are three tips for managing your time effectively: Prioritise around […]
>> STRATEGIC THINKING IN PR: Putting Strategy First
By Paul Smith Strategy must be one of the most overused and misunderstood words in PR. So how do we encourage more strategic thinking in our agencies? First, we must remember that when you boil it down, clients only buy PR for one of two reasons, either: Everything we do in our PR programme must […]
>> How to Put Consultative Selling into a SPIN
By Paul Smith When I ask PR people if they are good at selling, most of them say no. But that simply isn’t true. Most PR people are brilliantly equipped for consultative selling because they are great at asking questions and enjoy talking to people – they just need to apply the SPIN technique. Spin […]
