PR public relations media presentation training coaching customer satisfaction audit net promoter HR support

HR support

Amber’s HR service helps organisations to achieve objectives through their people and to manage the legal and operational requirements of employment.

Headed up by Richard Baines (Chartered MCIPD), Amber’s HR support can be tailored to meet the specific needs of any business. Services include HR strategy; recruitment and selection support; reward and motivation programmes; employee audits; psychometric profiling; retention strategies; performance management; training, coaching and mentoring, policy and legal guidance and on-call support.

Our unique approach to HR Support is based on the close relationships that we enjoy with our clients. We work hard to know and understand your business objectives so that we can offer the best advice at all times.

PR training and Public Relations training

Public Relations training from Amber is delivered by trainers with decades of experience in PR agencies. Most of our trainers started out as account executives before becoming agency directors. This means that they understand the challenges, frustrations, opportunities and aspirations of ALL the delegates who attend our PR training courses, whatever their level.

All of our PR training courses are developed as bespoke solutions for our clients. We work hard to understand specific PR agency needs, enabling us to build Public Relations training courses that accurately meet those needs. Courses range from press release writing through to presentation coaching, and include both technical skills and management skills. Typically clients ask us to provide a full solution to their complete PR training needs, ensuring consistency of delivery and continued alignment with the agency’s business objectives.

This is why the Amber Group is building its reputation as the Public Relations training company of choice.

Customer audits, customer satisfaction and Net Promoter

In our new age of austerity, the requirement to keep existing clients has never been so great. Clients are demanding more and more and this, combined with scarcer new business opportunities, means that companies are investing heavily in keeping existing clients happy. But do companies really know the status of their overall customer satisfaction?
Our customer audit service answers this question. Through telephone interviewing and on-line questionnaires – or a mix of both – we can discover just what a customer thinks of you; what it likes about your product or service; what it doesn’t like, and most importantly, how secure they are as clients. And if they aren’t secure, what can be done to make sure they continue to be a client?

This customer satisfaction element of our audit service can, if appropriate, be underpinned by our Net Promoter Score (NPS) programme. NPS is proven to gain accurate insight to customer satisfaction, loyalty and advocacy by asking as few as three critical questions.

Our customer audit service also includes win: loss audits and Why Buy audits which provides a unique insight in the process that your clients go through to buy your products and services. This is vital for any organisation that wants to improve its marketing. Again, all of these services can be supported by Net Promoter if appropriate.

Media training

The ability to deal with the world’s media has never been so important. Instant coverage on internet news sites and even social media sites like facebook and You Tube has meant that spokespeople need to be appropriately trained to ensure that they get their message across in a compelling manner but without saying or doing something that could embarrass both them and their company.

Amber’s media training services are tailor-made for specific needs and are delivered by ex-journalists. While our media training sessions include the usual do’s and don’ts of media interviews, the bulk of the training is based around role plays. This gives the delegates the opportunity to participate in role play interviews – filmed if appropriate – and receive feedback from both the trainer and the rest of the group.

In turn this enables the delegate to focus on the areas which need most development. At the end of our media training sessions, the delegates will be armed with the skills and techniques to participate in a press interview, and the confidence to ensure that they can both promote and protect depending on the nature of that interview.

Presentation coaching and Presentation training

Amber’s presentation training services are designed on a bespoke basis to ensure that the varieties of different needs are met. These needs can be anything from learning new techniques on how to present to small groups all the way through to full scale, conference-style presentations to hundreds of people.

Presentation coaching also includes facilitation training and developing new skills and techniques to help delegates to perform better in business meetings. Our presentation training services are designed to be incredibly practical. Delegates will typically present twice to the rest of the group, with group and trainer feedback given on each occasion.

Typically these sessions are filmed and played back so that attendees can gain a real understanding of how they currently present and what they need to do to improve. Indeed many of our sessions are delivered in two parts, enabling delegates to practise between sessions – this helps to create huge leaps in ability.

Regular clients for our presentation coaching courses include corporates like Accenture, and agencies including Creston and DWA, all of whom have publicly endorsed our highly-tailored approach to presentation training.