Courses

To download the ‘Training, Coaching and Development’ brochure containing all our course information and more,  click here.

We offer a range of training courses including: Winning Business, Writing Skills, People Skills, Management Skills, Digital & Social Media Skills, Presentation Training, Media Training, Negotiation Training.

Technical Courses

Social media platforms for PR

This series of workshops lifts the lid on the key social media platforms in use today and explains how PR professionals can identify and make the best use of particular platforms for their clients’ campaigns.

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Social media for PR Leaders

With the PR industry being turned on its head by the impact of social media, many senior PR consultancy leaders feel under qualified to advise clients and sell social media driven programmes. This popular session takes a strategic look at social media covering the essential issues and implications for PR agencies and their clients. We also provide real world examples of the valuable insights that social media data can provide.

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Using digital and social media to win pitches

A wealth of free and cost effective resources exist to help PR consultancies win business more effectively. This session shows PR professionals how to make the most of these tools to provide a more robust, evidence-based approach to pitch recommendations. We show you how to demonstrate better prospect understanding and insight, as well as improved audience profiling and programme delivery advice.

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Developing social media strategies for PR

This workshop looks at the six steps to implementing a successful social media campaign as part of a wider PR programme. Attendees will learn how to set objectives, establish their target audiences, identify the correct platforms to use and what types of content will be successful. An overview of essential social media management and measurement tools is also included.

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Using SEO in PR

Demand for Search Engine Optimisation (SEO) skills in the PR industry continues to rise. However, adoption levels remain low. This workshop demystifies the subject for PR professionals while also providing practical insight into the tools and techniques that can be used in a typical, day-to- day PR workflow.

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Google Analytics: A measurement & evaluation platform for PR

Google Analytics provides the perfect platform for PR professionals to monitor, measure and improve the results of their PR and social media campaigns. This session looks at the benefits of building Google Analytics into an essential element of your PR campaign and provides the practical knowledge to use it effectively.

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Proposal Writing

Aimed at senior consultants (AM and upwards) this course looks at all the various aspects of the successful pitch, from initial lead generation through to closing the deal. The course is adapted to the specific needs of the agency, taking into account current methods used to win business and how they can be improved to increase success rates.

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Persuasive Writing

Providing a practical guide to writing persuasive copy, this session explains how to write copy that will convince the reader to take a specific action or form a specific opinion. Using practical exercises and some of the most effective PR and Advertising principles, this session can be tailored to cover the specific writing requirements of […]

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Harnessing the Power of Storytelling PR

Science can now prove what we always suspected, storytelling is one of the most effective ways to attract people to your brand or product. This session explains how to harness the power of storytelling in your PR campaigns.

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Essential elements of a brand experience

Bringing a brand to life is an essential element of any PR campaign. This session looks at the essential elements of a Brand Experience and how to incorporate them into your PR campaigns.

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Content Creation & its role in PR

The rise of content marketing has put PR agencies in a prime position to be the idea generators and content creators for their clients. But many PR consultants still fail to turn their ideas into powerful content strategies for their clients. Specifically, the course covers: The role of PR in content creation An overview of […]

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Media Training

Amber’s media training has been designed to ensure that all of your attributed spokespeople are able to maximise on a positive opportunity for press coverage, as well as equip them with the right tools to handle press intrusion that is less welcome.

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Crisis Communications For PR Consultants

This session provides delegates with the tools to manage common crisis situations and incidents.

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Grammar, Punctuation & Spelling

This workshop clears up some of the misconceptions around the English language and helps eliminate common errors.

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Negotiation Skills

Negotiation is the heart of everything we do; whether it’s with suppliers, employees, managers or, of course, clients.

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Creative Thinking

During this session, delegates learn creative techniques designed to stimulate innovative ideas and unearth PR-worthy angles from within the business.

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Management Courses

Advanced Client Management: Winning the confidence of the C-Suite

If the strategic value of PR is not appreciated by C-level executives within the client organisation, you’re living on borrowed time. CMOs are under constant pressure to justify marketing investment in terms of direct sales impact, so PR cannot afford to sit inside a ‘reputation’ or ‘awareness’ vacuum. The challenge is often that your PR […]

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Pitch Support

For those important pitches that you just have to win, the Amber Pitch support service can give you the edge you need to stand out from the competition. from interrogating the brief, to crystallising your ideas and messaging and delivering the perfect presentation, Amber’s team of senior agency experts can bring that external support and advice to make sure you win.

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Audits

Amber’s proven auditing methodology can be used for internal and external audiences and is designed to unlock the specific insight required to deliver your objectives. Examples include employee engagement; client satisfaction and advocacy; benefits review; perception audits; competitor analysis and win/loss audits. Benefits Delivery of factual, company-specific insight on which to base business strategies Bespoke […]

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Agency Strategy Development

Ensuring you continue to work on the business, rather than in the business can be a challenge for any senior agency team. This service helps focus the mind on the big objectives for developing your business and maintaining that focus to deliver on them over time.

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Facilitation

The agency world is constantly evolving, presenting new challenges and opportunities all the time. To keep pace with such change, agency leaders occasionally need to step out of their day to day routine and engage their teams around a particular opportunity or threat in order to move the agency forward.

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Virtual Non-Executive Director

Designed for agencies in fast growth or restructuring mode and organisations that would value the independent perspective and experience of a Non-Executive Director but do not have time to find the perfect match or want to tie themselves to one long-term individual.

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Account Manager Mindset

Designed for sAe’s about to become AM’s and for AM’s new to the role, this course offers a valuable insight into what makes the perfect AM.

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Account Director Mindset

Making the transition from Account Manager to Account Director is challenging. It requires a shift in thinking; an understanding of business priorities, greater ownership of the delivery of outcomes and often the migration away from existing management behaviours.

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Networking

This interactive workshop removes the mystery often associated with networking by providing delegates with the skills and confidence to establish and manage their own network.

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HR For Non-HR Managers

Designed for those with responsibility for part or all of the HR function within their organisation, this workshop provides participants with a solid foundation in both practical and strategic aspects of Human Resources.

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Interview and Selection Skills

This session helps to take some of the risk out of recruiting by providing managers with the skills to conduct effective interviews and identify the most appropriate selection methods for hiring the right person for the job.

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Time Management and Personal Effectiveness

Participants in this session will learn how to increase their effectiveness both on a business and personal basis and in doing so achieve greater productivity, results and success.

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Developing the Account Director Mindset

Designed for consultants already in the Account Director role and for those for whom promotion to this level is imminent, this programme consists of a series of optional modules that can be selected and shaped to deliver a solid grounding in the primary aspects of the Account Director role within the agency.

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Managing Client Relationships

Designed to help consultants to retain and grow business, this session provides valuable techniques for achieving effective working relationships with different types of client and involves practical, problem-solving exercises that enable participants to immediately put into practice what they have learned.

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Client Profitability and Commercial Skills

This workshop helps consultants of all levels to gain a greater understanding of how profitability is determined, what it means to the business and most importantly how they can contribute as individuals to achieving profitability.

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Consultative Selling

This workshop gives candidates the insight, skills and confidence to sell in a consulting environment whether this be increasing revenue from existing clients or closing new business.

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