AMBER OPINIONS

>> Britain’s biggest businesses struggle to write clear and impactful news releases

Every year, the Society for Storytelling runs National Storytelling Week. It’s an annual celebration of all things story, with events taking place across the country in schools, libraries, hospitals, prisons, community centres. National Storytelling Week 2019 is running from 26 January until 2 February. As for each of the last four years, corporate and brand […]

>> European success; it takes more than teamwork to win

Europe’s Ryder Cup success shows the importance of teamwork – but it’s preparation and desire that will really enable you to win. Much will be made of a wonderful team ethos being a major contributor to Europe’s Ryder Cup victory over the US at the weekend, and rightly so. The European Ryder Cup team has […]

>> Tell stories if you want to win!

In today’s Times, Matthew Syed, one of my favourite columnists, writes about how it is easier to sell if we can attach stories and a narrative to what it is that we are selling, describing how the Ultimate Fighting Championship (UFC) used these techniques to turn a concept bought for a paltry $2m in 2001 […]

>> THREE TIPS FOR WINNING PITCHES

I’ve spent many years helping companies develop winning pitches and bids. One thing I’m often asked is what makes the difference between a losing and a winning presentation. For me, these three tips consistently stand out: Tip 2: do or say something unexpected. Years ago, when training as a tabloid headline writer, I was told […]

>> There’s a New Type of Leader Out There

As someone who sometimes runs leadership training courses, I am always intrigued by the different leadership styles adopted by people. I was therefore fascinated by the profile of Microsoft CEO, Satya Nadella, in The Times on Saturday. Succeeding Bill Gates and Steve Ballmer, Mr Nadella is a very, very different type of leader, radiating calmness […]

>> PR A Penny for your Thoughts

The pressure to do… I was using the washroom of a top London PR agency recently – in between training sessions – when a chap wandered in, deeply engaged in conversation, his mobile phone clasped to the side of his face. As he stood at the urinal, he proceeded to splash and dash with one […]

>> Life is a Negotiation

“In business as in life, you don’t get what you deserve, you get what you negotiate,” said Chester L. Karrass, author and negotiation guru. Those words have never been more poignant than in recent times.   Sitting on the train, free commuter tabloid in hand, I notice a clear theme to the issues of the […]