Why Buy: How Buy - Customer satisfaction and audit

Do you really understand the process that companies go through to buy from you? How easy do you make it for them? Customer Engagement investigates the triggers or events that encourage people to need the type of product/service you provide. It then identifies the steps and influencers that lead the buyer to identify you as a shortlisted company and delivers a fuller understanding of how the bid process works and the various dynamics that come into play during this part of the sales cycle.

Benefits: Critical insight for the development of marketing programmes, identifying Why and How Buy trends including: the process that people go through to buy and what - and who - influences various decisions made along the sales cycle.

“The Customer Insights service from Amber was very impressive. It is vital that we are continually aware of why our customers buy from us and whether or not they continue to be happy with the service we provide. Amber’s ability to dig deep during the customer interviews does one of two things. It either reaffirms what we know already - which is, in itself, massively valuable - or it tells us something we didn’t know, both good and bad! As a result of the Insights audit, we have made certain changes to our marketing programme which we now know for certain will both increase our new business pipeline and, vitally, provide more effective communication with our customers.”

Graham Welch, Managing Director, EMEA, Sourcefire