Testimonials

“ We are at an important stage in our development and it is critically important that we know exactly how our customers feel about us, the market and the services we offer. Amber’s ability to really probe and dig deep enabled us to gain a far greater understanding about all three. It showed us where we are delivering and where we need to improve to continue to meet the needs of our customers. As a result of Amber’s findings we have made changes to the way we engage with both customers and prospects alike and are now in a far stronger position to continue our rapid growth in the market.”

Jamie Harwood, CEO, UK Web Media

“ We have been very impressed with Amber’s win:loss audit. Not only did it provide valuable feedback about how we could improve our sales process, but Amber’s ability to probe during the interviews also enabled us to identify some opportunities that we thought had gone away. As you can imagine, that is incredibly valuable. “

Phil Bevins, Microfocus

“The Customer Insights service from Amber was very impressive. It is vital that we are continually aware of why our customers buy from us and whether or not they continue to be happy with the service we provide. Amber’s ability to dig deep during the customer interviews does one of two things. It either reaffirms what we know already - which is, in itself, massively valuable - or it tells us something we didn’t know, both good and bad!
As a result of the Insights audit, we have made certain changes to our marketing programme which we now know for certain will both increase our new business pipeline and, vitally, provide more effective communication with our customers”.

Graham Welch, Managing Director, EMEA, Sourcefire