Media Training - PR public relations media presentation

...ensure that all of your attributed spokespeople are able to maximise on a positive opportunity for press coverage, as well as equip them with the right tools to handle press intrusion that is less welcome.

• understand how the media works
• identify the roles played by different kinds of journalists
• know when to promote - and to know when to protect!!!
• build their own list of do’s and don’ts when handling a media interview
• use their own personalities to build effective relationships with influential journalists
• understand the rules of engagement and ‘barriers’ to develop goodwill
• put in place personal techniques which achieve a win:win for both the spokesperson and the journalist

Drawing on the extensive experience of our trainers - all our trainers are both ex-journalists and PR practitioners of at least 15 years experience - the workshop includes role play scenarios to practise style of delivery and test effectiveness of content. Although our media training sessions can be either one-to-one or group sessions, there is no doubt that there is additional benefit in having analysis and feedback from other team members.

“At VeriSign it is critical that our spokespeople are able to deliver our unique and compelling messages to the media in an impactful way. The guys at Amber do a brilliant job in coaching our executives so that they are confident with both the content they deliver and how they deliver it. Both Ken and Paul are ex-journalists which helps to provide us with useful insights in to how the media works, and help us to fine-tune our messages so that they resonate with the unique demands of the media.”

Victoria Henry, Senior Marketing and PR Manager, VeriSign